Trigger 7: What is a media agency?

"A media agency makes sure a marketing message appeals to consumers, appears in the right place, at the right time and that the advertiser pays the best possible price."

When media agencies were first launched their purpose was to buy media space cheaper and more efficiently than Advertising agencies. Media agencies became a vital source of communication advice and understood very quickly how consumer behavior works.

The understanding what will motivate consumer to Change their behavior and where to appear an ad or message are the most important skills of medica agencies. Media agencies help their Clients to maximise the effectivness of their Marketing message.

Media agencies make a lot of researches to understand the consumers better and which channel the target Group may use and why.

" Media agencies ensure that marketers really understand the behaviour of their consumers; they make sure messages are targeted correctly; they ensure that marketers really understand the potential of the latest technology and that they have access to the latest offerings from key media owners."

Clients also benefit from the scale of media agencies. People working in media agencies know other People from TV, Radio, etc. and can mostly make a better deal.

http://www.mediacom.com/en/what-we-do/our-industry/media-agencies/what-is-a-media-
agency.aspx

Ultimately these types of media work best together but making the hard choices of what to include and what not to include is crucial - especially when budgets are tight.

Owned media: you can control this channel. You can distinguish between fully-owned media like your Website or partially - owned media like your Facebook, Twitter, Instagram fan page. You can extend you brand presence and raise awareness through your Website and fanpages through the whole world wide web.

Earned media: is an old PR term that  meant getting your brand into free media rather than having to pay for it through Advertising. Basically it is word - of - mouth which is created through social media. Like you know you can´t control word -of - mouth , so you have to be able to handle good as well as bad word - of - mouth and react on that.

paid media: Some People are prediction the end of paid media, which would be a Little premature because paid media can guarantee the immediacy and scale.

 

Latest Trends and media Habits

source: https://www.youtube.com/watch?v=4EUcYXcA2YI  by Stanventures a media agency

A survey was taken on 500+ marketers about their goals and expectations on digital marketing. Here is what is working and what is not.

B2B:
41% wants to generate leads
27% to drive sales
17% improve awareness

B2C:
40% drive sales
27% improve awareness
18% generate leads

Marketers investing now 25% of their Budget in online advertising and 75% in offline advertising.
In 2014 50% of Search Marketing was outsourced by the companies compared to 2013.  75% of marketers are planning to spend more Money for moblie apps.

B2B: 1 in 5 have generated Revenue from Social media
B2C: 1 in 3 have generated Revenue from Social media

26% of marketers don´t know which channel delivers the best leads
33% of marketers don´t know which channel generates the most Revenue

In 2014 the most important priority is to increasing and improving brand awareness with 46%.
26% wants to collect, measure and use behavior based data.

The top5 Areas of increased spending are : Data and Analytics, Marketing Automation, E-Mail Marketing, social media Marketing and Content Management

Social Marketing Budget will double over the next 5 years. E-Mails with social sharing button will increase click trough rates by 158%. 67% of 2B Content marketers consider Event Marketing the most effective Marketing strategy.