Advert message and target group

Advertising Message

An Advertising message purpose is to convey a message  to a target audience in order to convince them to purchase a product or service, investigate the brand further, and make the audience remember the brand name.

Structure

The Appeal - This refers to the underlying idea which should gain Attention of the Receiver - it can be emotional, fearful, sexual and humours

Value Proposition - this part will describe what benefits has the product or how it can help consumers in their life. It also contains the reason why the target Group should buy it

Slogan - helps that the ad stays in mind of the target Group, it should also distinguish from competitors, it is a word or a Phrase which is repeated through all media channels

Hook- is a statement, image, video, or other type of media that grabs the audience's Attention

http://www.knowthis.com/managing-the-advertising-campaign/advertising-message-structure

http://www.wisegeek.com/what-is-an-advertising-message.htm

Selecting Media for Message Delivery

After determining Budget and objectives of the ad, marketers are thinking through which media channels the message should be delivered.  The choice of media outlets guides the type of message that can be created and how frequently the message will be delivered.

http://www.knowthis.com/managing-the-advertising-campaign/selecting-media-for-message-delivery

Testing

Before a campaign will be really launched marketers normally test the Advertising message. Normally the message will be shown to the potential target Group which should provide Feedback. The most effective strategy is to conduct focus groups where several advertising messages are presented. After this the Response from the audience will be measured.

http://www.knowthis.com/managing-the-advertising-campaign/advertising-message-testing

 

 

Creating an effective Advertising message

Common ground: The best advertising campaigns focus on finding common ground with the consumer. BEfore selling some products to your customers you have to build trust with your would-be- consumer. Think about some similarities your Company and the consumer have and build the ad around them.


Fulfill a Need: Consumers would rather buy things they "Need" than they "want". Therefore you have to establish a Need in your consumers mind with your Advertising message.

Offer a solution: While creating the message you should also establish a Problem for the consumer and of course offer directly the best solution for him in one ad. Normally the solution is the product or the Service

Clear Benefit:  By focusing on the direct benefit that your consumer will receive by purchasing your product or service, you are creating a powerful message in his mind

http://smallbusiness.chron.com/effective-advertising-messages-10751.html